Vanama Pickles to Telugu Foods
Telugu Foods is one of the leading brand names in the market of pickles, snacks, and masalas in Andhra Pradesh, Telangana, and neighboring states. It is the choice of brand for most households, who identify the brand not just by its name, but by the millions of emotions and stories that the brand carries. Telugu Foods is a part of the everyday life of its people, having more than just a customer base, but having a family that it serves…
But believe it or not, the mighty Telugu Foods has an equally humble beginning! Starting their perilous journey with a noble cause of taking the authentic taste of true spices to every home, Telugu Foods started off as Vanama Pickles during their initial days in the 1970s. Their dream, you ask? As simple as enhancing the flavor of every single dish to its maximum!
Vanama Pickles noticed how the traditional and authentic tastes of South India were being suppressed by the impure, artificially processed masalas in the market. The masalas that took over the market in the name of capitalism were neither capable of adding the right taste to the food they were added to, nor did they keep up with the authenticity of the South Indian flavors! Hence, more than anything else, these newly synthesized masalas were a compromise to the tastes that the people hold so dear! But that is everything that Vanama Pickles stood for — the beautiful merger of quality, tradition, and price.
Vanama Pickles was everything that the common man needed in his life. It was just the right facilitator people needed to spice up their lives! And hence it grew leaps and bounds with every passing year, they love it received from its customers being its sole motivator! Soon the brand diversified its products and expanded its operations to bring even better products to its customers. And gradually but obviously, the small entity of Vanama Pickles turned into the great Telugu Foods that we know of today!
Today, as a child company of Teja’s Food Industries LLP, Telugu Foods is serving millions of households with products that range from pickles to snacks, masalas, powder, and pastes! All of these being produced in a US FDA-approved facility near Hyderabad, undergo rigorous testing for the utmost quality assurance. The ISO 22000:2018 and FSSAI certified company not only provides to people in India but also exports its goods to companies such as the USA, Canada, Australia, New Zealand, Singapore, UAE, Kuwait, and Hong Kong.
And despite all of this, the sole essence of Telugu Foods remains the same as it was decades ago —- to ensure the authenticity of “Original Telugu Recipe”, tradition and culture…